This Start-Up Sells Everything for 3$

If you’re a new entrepreneur, you’re probably looking to save money. Could this be a new way? A start-up launched last month raised 50$ million to sell staple items, each at the price of 3$.

It’s name is Brandless. Hence the name, the company is making all their products 3$ by stripping away brand tax, which is the hidden costs of distributing products. However, it’ll be up to our taste buds to find out if their options really are better.

With so many options out there on what to buy, you might find yourself standing in the grocery aisle for five minutes comparing two items. What if you had fewer choices again? Though it may seem counter-intuitive, the paradox of choice is real: the more choices we have, the harder it is to make a decision. Brandless will certainly save me the time from having to make decisions. Obama, Steve Jobs, and Mark Zuckerberg are all reported to wear the same shirt every morning to allow themselves to focus their decision-making skills on more important tasks.

Brandless is able to have everything for 3$ also by having a limited selection of items. Currently they have 100 items for sale on their site and are expected to release more later this year. They sell online only.

It’s certainly a good mission and interesting goal. Modern for its times, this could be the start of an industry change where we get fewer shopping options, much like how the universe is theorized to expand to its capacity and start shrinking.

According to Brandless’ standards of quality, their food has no artificial preservatives or flavors. They eliminated over 400 potentially harmful ingredients from their beauty products. They don’t test their products on animals. They’ve removed potential health hazards like parabens, polypropylene, and sulfates.

Their packaging is clean and minimalist. Here are some of my favorites:

Photo from Brandless.com

Photo from Brandless.com

Photo from Brandless.com

Photo from Brandless.com

They sell household cleaners, too, which meet the Safer-Choice Standards of the United States. Their paper products come from verified forests that meet responsible forestry standards. Their feminine hygiene products do not use chlorine bleach, rayon, fragrance, or dyes, which are linked to toxic health effects.

Their disposable paper plates, cups, lids, and cutlery are biodegradable. Their paper products are derived from materials that decrease their use of non-renewable resources like petroleum.

They currently ship only to the contiguous United States. The brand has potential and a lot of popularity already, so we may see it international soon.

With every order you place with Brandless, they donate a meal to Feeding America to help those facing hunger. Brandless has plans to encourage its members to attend volunteer and community events. I’m excited to see where Brandless will go. And in the meantime, hopefully it will help some of us save time and money.

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Insights into the future of the workplace.

Read below some key takeaways from a recent global survey from Dimension Data

The Digital Workplace Report looks into how organisations are evolving from a traditional office environment to a digital workplace. They surveyed 850 business and IT leaders who are driving changes within their companies around the world.

¼ of businesses predict workspace analytics tools, augmented reality tools, and micro-training will have a role in the office environment within the year.

62% expect virtual advisors to have a place in their companies in the next 2 years. These virtual assistants are bots in applications that use artificial intelligence and machine learning.

of organisations need support from external partners for workplace technology solutions. require significant support, where third-party partners hold a central role.

53% of organisations report that smart meeting rooms that provide workers with access to conferencing technologies are central to significantly improving business processes.

On the list of tech trends important in determining workspace strategy, #1 is “Embracing consumerisation of IT for collaboration and productivity apps.

IT directors are closely involved in business strategy. They have the most influence in driving workstyle changing in ¼ of surveyed organisations.

The traditional office is not dead. 63% of enterprises indicate that most or all of their employees work in a standard office. This is barely expected to change in the next 2 years.

Open offices are a trend, which include unassigned seating, open-plan design, and informal meeting spaces.

To read more, grab a copy of the report here

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