If you’re a new entrepreneur, you’re probably looking to save money. Could this be a new way? A start-up launched last month raised 50$ million to sell staple items, each at the price of 3$.
It’s name is Brandless. Hence the name, the company is making all their products 3$ by stripping away brand tax, which is the hidden costs of distributing products. However, it’ll be up to our taste buds to find out if their options really are better.
With so many options out there on what to buy, you might find yourself standing in the grocery aisle for five minutes comparing two items. What if you had fewer choices again? Though it may seem counter-intuitive, the paradox of choice is real: the more choices we have, the harder it is to make a decision. Brandless will certainly save me the time from having to make decisions. Obama, Steve Jobs, and Mark Zuckerberg are all reported to wear the same shirt every morning to allow themselves to focus their decision-making skills on more important tasks.
Brandless is able to have everything for 3$ also by having a limited selection of items. Currently they have 100 items for sale on their site and are expected to release more later this year. They sell online only.
It’s certainly a good mission and interesting goal. Modern for its times, this could be the start of an industry change where we get fewer shopping options, much like how the universe is theorized to expand to its capacity and start shrinking.
According to Brandless’ standards of quality, their food has no artificial preservatives or flavors. They eliminated over 400 potentially harmful ingredients from their beauty products. They don’t test their products on animals. They’ve removed potential health hazards like parabens, polypropylene, and sulfates.
Their packaging is clean and minimalist. Here are some of my favorites:
They sell household cleaners, too, which meet the Safer-Choice Standards of the United States. Their paper products come from verified forests that meet responsible forestry standards. Their feminine hygiene products do not use chlorine bleach, rayon, fragrance, or dyes, which are linked to toxic health effects.
Their disposable paper plates, cups, lids, and cutlery are biodegradable. Their paper products are derived from materials that decrease their use of non-renewable resources like petroleum.
They currently ship only to the contiguous United States. The brand has potential and a lot of popularity already, so we may see it international soon.
With every order you place with Brandless, they donate a meal to Feeding America to help those facing hunger. Brandless has plans to encourage its members to attend volunteer and community events. I’m excited to see where Brandless will go. And in the meantime, hopefully it will help some of us save time and money.